Improving patient engagement by utilizing Google products and engaging on social media could lead to improved outcomes, according to a blog post by DocASAP.

Developing cost-effective marketing strategies comes down to utilizing the right technology and boosting effective communication between patients and providers. In the blog post, authors suggest four marketing strategies for improving patient engagements and retention strategies without spending too much money.

These four strategies include utilizing all the Google products you can, developing engagement through social media, having consistent email communication and conducting contests for patients.

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