Patients are taking more power into their hands when it comes to rating healthcare systems. And those reputation scores can have a big impact on health systems.
Reputation scores have risen over the past year for healthcare facilities, while physician scores have come down, according to a recent report from Reputation. That means patients are submitting more reviews for healthcare facilities, and facilities are managing the accuracy of their data on online touch points like Google Business Profiles.
Overall, a higher reputation score has a direct impact on visibility and conversions throughout the consumer journey to care, the report found. In addition, Reputation analyzed the 25 largest health systems and ranked them by their reputation score, based on public listening data.
Here are the top 15 health systems and their reputation score:
- Community Health Systems (723)
- HCA Healthcare (685)
- Universal Health Services (684)
- Baylor Scott & White Health (571)
- CommonSpirit Health (556)
- Trinity Health (550)
- Advent Health (546)
- Ascension (541)
- Tenet Healthcare (519)
- Sutter Health (517
- Northwell Health (507)
- University of Pittsburgh Medical Center (501)
- Spectrum Health (496)
- Banner Health (495)
- Intermountain Healthcare (494)
There were some common characteristics among the top health systems, including more engagement between leaders and patients. In addition, being more visible online is important for reputation scores, as leaders accumulated an average of 237% more reviews compared to the laggards on the list. Leaders had 803 reviews on average, while those lower on the list had an average of 238 reviews.
“At CHS, patient experience is incredibly important to us,” Tomi Galin, executive vice president of marketing and communications at Community Health Systems, said in the report. “Reputation has been an essential partner, helping improve online visibility into consumer sentiment and providing actionable insights that enable meaningful changes to improve the patient experience. We also use this information to recognize extraordinary caregivers and to celebrate our successes. Our purpose –– to help people get well and live healthier –– depends on a positive reputation so we are very proud to be recognized as a reputation leader.”
See the full report here.
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Amy joined TriMed Media as a Senior Writer for HealthExec after covering home care for three years. When not writing about all things healthcare, she fulfills her lifelong dream of becoming a pirate by sailing in regattas and enjoying rum. Fun fact: she sailed 333 miles across Lake Michigan in the Chicago Yacht Club "Race to Mackinac."